The proud people living on the rudely named street in Shepshed, Loughborough, UK have remained defiant that their beloved street will not be renamed. They love it. And so do tourists who flock to this street sign and happily share their photos on Instagram with a #ButtholeLane hashtag.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.

Rudely named street in Shepshed, Loughborough, UK.